The focus of my work

• Uncover customer insights by researching attitudes, beliefs, and needs, translating findings into actionable strategies for product and service innovation.

• Define product and service strategies by aligning business objectives with market research to identify competitive advantages and opportunities.

• Design engaging products, services, and experiences that captivate customers and drive measurable business outcomes.

• Guide product development by acting as the “voice of the customer,” ensuring features and functionality address needs and influence behaviors that deliver business impact.