Don't get ready, get started.

Don't get ready, get started.

The focus of my work

  • Uncover customer insights by researching attitudes, beliefs, and needs, translating findings into actionable strategies for product and service innovation.

  • Define product and service strategies by aligning business objectives with market research to identify competitive advantages and opportunities.

  • Design engaging products, services, and experiences that captivate customers and drive measurable business outcomes.

  • Guide product development by acting as the “voice of the customer,” ensuring features and functionality address needs and influence behaviors that deliver business impact.